When Amanda Lee created the Smile Campaign, she ignited an idea that is spreading through St. John's and beyond. One smile at a time, our goal is to raise money from corporate sponsors and like-minded individuals to be used for various acts of kindness in and around the city. We want to help those who least expect it by paying for a purchase. Our targets are gas stations, retail outlets and grocery stores. Our ultimate goal and capital campaign is to build a home in the area for a deserving family. In a growing city, spreading a little joy can go a long way.